If you heard about Firefox and want to download it but don't know anything about the company that produces it, then you may click on the first result in search. If you search for Firefox on Google, you may get download ads displayed on top of the organic search results. They can deceive users into downloading other software or paying for downloads that should be free. The problem is not that advertisement is displayed but the nature of some of the ads. Search engines don't rank the official homepage of a software project in the number one spot all the time.Īdvertisement are display to earn revenue and I'm the last one on earth to call out companies for displaying ads on their sites. If you search for different program names, you may get different results but the core issue remains: On Bing, it is listed in position five of the results while Softonic, Portable Freeware, Image results and Softonic again make the first four spots.ĭuckDuckGo lists the program in the first spot, Startpage just like Google in position 16, and Yahoo Search in position one as well. Google is not the only search provider that is delivering weak results when it comes to software that is not overly popular. In fact, it is placed in position 16 currently on Google which means that you won't find it at all on the first page of results. A quick search on Google for the term lists several download portals, Softonic, Afterdawn or Chip before the author's own website.
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